![]() ![]() Use of the Facebook mobile app is also increasing. While the main website may be shedding traffic, Facebook's network, including Instagram, WhatsApp, and Messenger, is actually growing. It also lost a million users in Europe, where it had 376 million monthly active users in the three months that ended at the end of June.īut SimilarWeb said Facebook's losses over the past two years must be seen in context. There were signs of flattening in Facebook's second-quarter earnings in July, when it revealed that overall monthly active users in the US and Canada were flat at 241 million. You can see the trend in SimilarWeb's chart below. In what SimilarWeb's Stephen Kraus described as a "paradigm shift," he said his projections suggested "YouTube's traffic will pull ahead of Facebook" as the runner-up to Google in the next two to three months.įacebook's monthly visits fell from 8.5 billion two years ago to 4.7 billion in July, SimilarWeb found, while YouTube has been quietly edging up, hitting 4.5 billion visits last month. In a blog post published Wednesday, the market-research firm said it thought Facebook was about to lose its place as the second-biggest website in America to YouTube. It's been a cataclysmic couple of weeks for Facebook.Īnd, according to a study by SimilarWeb, the news is not about to get any better. ![]() The biggest share-price nosedive in Wall Street history, a shareholder revolt, another round of election meddling, and the barring of a notorious conspiracy theorist only after a rival had acted. Facebook's losses must be seen in context, however, as its portfolio is growing on the back of its app and other platforms, like Instagram.The market-research firm SimilarWeb said Facebook's monthly visits had fallen from 8.5 billion two years ago to 4.7 billion in July, while YouTube has been quietly edging up.Facebook has had a chastening couple of weeks, and it now seems likely to be overtaken by YouTube as the second-biggest website in the US.Account icon An icon in the shape of a person's head and shoulders. ![]()
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